Digital marketing Course with 100% Job Placement Guarantee
Duration : 2 months
Training With Live projects
Syllabus of Digital marketing Course:
Total 42 Modules Covered:
1. Digital Marketing Overview
2. Website Planning & Creation
3. Search Engine Optimization
4. Local SEO
5. Search Engine Advertising
6. Social Media Marketing
7. Mobile Marketing
8. Google Analytics
9. Google Online Display Advertising
10. Email Marketing
11. Ecommerce Marketing
12. Lead Generation for Business
13. Content Marketing
14. Creating Internet Marketing Strategy
15. Affiliate Marketing
16. Making Money via AdSense & Blogging
17. Online Reputation Management
18. How to Grab Freelancing Projects
• What is Digital Marketing?
• Understanding Marketing Process.
• Why Digital Marketing wins over traditional Marketing?
• Understanding Digital Marketing Process
• Visitors Engagement, What is engagement? Why it is important? Examples of engagement
• Bringing Targeted Traffic Inbound, Outbound
• Converting Traffic into Leads Types of Conversion, Understanding Conversion Process
• Why it is Important? Tools Needed
Website Planning & Creation:
• What is websites?
• What are domain names & domain extensions?
• What is web server & web hosting?
• Different types of web servers, types of websites
• Planning & Conceptualising a Website
• Booking a domain name & web hosting
• Adding domain name to web Server
• Adding webpages & content, Adding Plugins
• Building website using CMS & objective of website
• Deciding on number of pages required
• Planning for engagement options
Search Engine Optimization
• What is SEO? Introduction to SERP
• What are search engines? How search engines work
• Major functions of a search engine
• What are keywords? Types of keywords
• Google keyword planner tool, Keywords research process
• Understanding keywords mix, Google Operator: So that you can find anything on the web
• On page optimization -
What are primary keywords, secondary keywords and tertiary keywords?
Keywords optimization, Content optimization ; planning , Understanding your audience
for content planning
What is the difference between keywords stuffing & keyword placement?
Internal linking, Meta tags creation - Creating Webpage in HTML, Using Google
Sitemap creation & submission in website & webmaster
How to write an optimised content, write content for article, blog and press release
Off Page optimisation -
What is Domain Authority?, How to increase Domain Authority - What are back links?,
Types of back links - What is link building?, Types of link building
Do’s and Don’ts of link building
- Link building strategies for your business
- Easy link
• Top tools for SEO, Google places optimization
• Classified submission, Monitoring SEO process, Preparing SEO reports
• How to create SEO Strategy for your business, What is link juice?
• Importance of domain and page authority, Optimize exact keywords for your business
• What is Google Panda Algorithm?, What is Google Penguin?
• What is Google EMD Update?, How to save your site from Google Panda, Penguin and
• How to recover your site from Panda, Penguin and EMD
Search Engine Advertising:
• Google AdWords Overview, Understanding inorganic search results
Introduction to Google Adwords & PPC advertising, Overview of Microsoft Adcenter (Bing; Yahoo)
Setting up Google Adwords account, Understanding Adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc., Types of Advertising campaigns
Search, Display, Shopping & video, Difference between search & display campaign
• Understanding Adwords Algorithm , How does Adwords rank ads?
Understanding Adwords algorithm (adrank) in detail with examples
What is quality score, why quality score is important, what is CTR? - Why CTR is important?
Understanding bids, Creating Search Campaigns - Types of Search Campaigns Standard, all features, dynamic search & product listing
Creating our 1st search campaign, doing campaign level settings, Understanding location targeting
Different types of location targeting, what is bidding strategy?
• Understanding keywords - Finding relevant keywords, Adding keywords in ad-group,
using keyword planner tool
Understanding types of keywords, Board, Phrase, exact, synonym & negative
Examples of types of keywords, Pros and cons of diff. types of keywords
• Creating ads - Understanding ad metrics, Display & destination URL, How to write a
compelling ad copy
Best & worst examples of ads, Creating ads, Creating Display Campaign, Remarketing
Social Media Marketing:
• What is Social Media? Understanding the existing Social Media paradigms; psychology
• How social media marketing is different than others, Forms of Internet marketing
• Facebook marketing - Understanding Facebook marketing, Creating Facebook page,
Uploading contacts for invitation Exercise on fan page wall posting, Increasing fans on
• Facebook advertising - Types of Facebook advertising, Best practices for Facebook
advertising, Understanding Facebook practices - Creating Facebook advertising campaign,
Targeting in ad campaign
• Instagram Marketing, LinkedIn Marketing, Twitter Marketing
• What is email marketing? How email works?, Challenges faced in sending bulk emails
• How to overcome these challenges? Setting up email marketing account, setting up lists ; web form
• Creating a broadcast email, what are auto responders? Setting up auto responders
• How to do bulk emailing? Best practices to send bulk emails, Tricks to land in inbox
instead of spam folder
• Top email marketing software’s & a glimpse of how to use the
• Introduction to Google Analytics, How Google analytics works, Google analytics account
• Understanding Google analytics insights, Starting with Google analytics, How to set up
• How to add analytics code in website, Understanding goals and conversions• How to setup goals, Understanding different types of goals, Understanding bounce rate
• How to reduce bounce rate, How to integrate adwords and analytics account
• Benefits of integrating adwords & analytics, measuring performance of campaigns via
• What is link tagging, How to set up link tagging, view customised reports & Google data
• Monitoring traffic sour, Monitoring traffic behaviour
Lead Generation for business
• Why lead generation is important? Understanding lead generation for business
• Understanding landing pages, Understanding thank-you page, landing page vs. website
• Best practices to create a landing page, Best practices to create a thank-you page
• Practical exercise-creating a landing page, Types of landing pages, Behaviour of visitors on
• What is E-Commerce? Top E-commerce websites around the world & it’s scenario in
• Payment Gateways, Merchant Accounts & Logistics for physical goods.
• Integrating Woo commerce and setting up an E-commerce store on WordPress.
• Affiliate Marketing by promoting products which looks like an E-commerce store.
• Case studies on ecommerce websites. How to do Google Product Listing Ads (PLA) for E-
• How to do SEO & Adwords Ad for an E-Commerce website.
• What is affiliate marketing? How people make millions of dollar in affiliate marketing?
• Affiliate marketing history, Changes in affiliate marketing industry over the year
• Affiliate marketing scenario in India, How to be a super affiliate?
• Different ways to do affiliate marketing, Affiliate marketing secrets
• How your trainer makes money in affiliate marketing?
• Live examples of how people are making money as an affiliate, getting you’re started as an affiliate
• Getting you approved as an affiliate from India’s top affiliate agencies, some of the top
affiliate network in the world
• How to get approved as an affiliate by world’s top affiliate company-commission, junction www.cj.com
AdSense & Blogging
• What is AdSense? How to get approved for AdSense?
• Cool trick to get AdSense approval by Google, Using your AdSense account interface,
• Placing ads on your blog, creating blogs with our FREE theme
• Then we will share secret method through which you will, make money with AdSense
How to Grab Freelancing Projects
• How to join freelancing portals?
• How to get freelancing projects?
• Making Profile for getting projects
• How to attract clients
• Advertising your business for getting projects
• Dealing with clients
• Online Display Advertising, Mobile Marketing
• Content Marketing, Creating Internet Marketing Strategy
• Online Reputation Management
Helpline Number : 8847725945
TalentVista : 100% Job Guarantee Training
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Contact Number: 8847725945
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